Job from partnerThis is a Trade Marketing Director role with News Corp Australia based in Surry Hills, NSW, AU
== News Corp Australia ==
Role Seniority - senior
More about the Trade Marketing Director role at News Corp Australia
What's the role?
Medium Rare is seeking a Trade Marketing Director to lead how our work shows up in market and to drive trade marketing activity that supports commercial growth across Medium Rare and our sister content agencies, Visual Domain and Storyation.
This is a senior role reporting directly to the Managing Director, Nick Smith. While the role sits within Medium Rare, it has a clear mandate to operate across the group, ensuring our collective work is positioned consistently, credibly and effectively with senior marketers.
This is a director-level role and a senior individual contributor. It is suited to an experienced trade marketer with strong commercial judgement and a deep understanding of B2B marketing, lead generation and performance-driven environments.
What this role is about
This role exists to strengthen how Medium Rare and the wider group are positioned in market and to support sustainable commercial growth.
You will lead trade marketing strategy and execution across the agencies, using our best work, thinking and insights to build credibility, relevance and inbound opportunity. A core focus of the role is B2B digital marketing and lead generation, ensuring trade marketing activity directly supports sales and pipeline outcomes.
You will not be responsible for direct selling or credentialing. Instead, you will enable commercial conversations through disciplined strategy, high-quality execution and a consistent market presence.
What you will do
Lead the development and execution of trade marketing strategy across Medium Rare, Visual Domain and Storyation
Deliver integrated trade marketing campaigns that increase awareness, relevance and inbound interest
Lead B2B digital marketing and performance-driven campaigns across channels including Google Ads, LinkedIn, Meta and EDMs
Drive qualified lead generation in support of a sales and performance-driven environment
Partner with internal teams and external specialists to plan, execute and optimise campaigns
Oversee the development of case studies, sales tools and market-facing narratives
Lead awards strategy and oversee submissions aligned to commercial priorities
Develop thought leadership and points of view that strengthen market positioning
Plan and deliver events, partnerships and industry activity focused on senior marketers
Optimise digital marketing investment to ensure effectiveness and return on spend
Work closely with teams across the group to align messaging and amplify strong work
Who are you?
You are a senior trade marketer with strong commercial instincts and demonstrated experience in B2B marketing.
You understand how agencies grow and how senior marketers evaluate partners. You bring hands-on experience in digital marketing, lead generation and performance-driven campaigns, and are comfortable operating in sales-aligned environments.
You operate confidently at leadership level, influence effectively across teams and bring a clear focus on outcomes, not activity. You combine strategic thinking with disciplined execution and sound judgement.
Why News Corp Australia
Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.
News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.
Our benefits include:
Exclusively ours - Access to publications and products from across the News Corp family
Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Financial wellbeing - Support on making the most of your money
In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:
Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Who are we?
Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.
Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.
Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers."
What’s next?
Apply now or for more information on careers at News Corp Australia visit https://www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion
Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!
We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit https://www.newscorpaustralia.com/careers under the Write to the company section.
Category:
Commercial Content
Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the News Corp Australia team will be there to support your growth.
Please consider applying even if you don't meet 100% of what’s outlined
Key Responsibilities
- Leading trade marketing strategy
- Delivering integrated campaigns
- Driving qualified lead generation
Key Strengths
- B2B marketing
- Lead generation
- Digital marketing
- Strategic thinking
- Project management
- ✍️ Content creation
A Final Note: This is a role with News Corp Australia not with Hatch.
